British architect Ian McChesney created a new installation for Levi's. We present this installation as a work of strikingmodern art that looks like a giant whirlpool of water and is made from more than 100 pairs of fixed denim jeans. The work was created for RIBA’s Regent Street Windows project in London in 2011.
The Conical Installation – Modern Art
RIBA’s Regent Street Windows project in London featured 10 exceptional installations in shop windows along Regent Street. Developed by the Regent Street Association in collaboration with Elle Decoration, the concept of "City of Tomorrow" inspired a number of well-known designers. This modern art project led to a creative technical solution: Ian McChesney’s sculpture for Levi's Water<Less jeans uses denim, copper rivets, and a swirling form to suggest water while pointing to reduced water use in production.
Modern Art Projects In London
The installation of modern art takes the form of a vortex of water and is based on the innovative idea of using jeans as a sculptural material. Denim was well suited to the concept, even though sourcing and treating the material presented technical challenges. The flowing lines create an illusion of movement and dynamism, while light and shadow emphasize the curves and the harmony of the form. The installation measures 9.4 x 4.8 meters and reaches 3 meters in height.
Jeans Designed As A Levi's Vortex
The installation of modern art reflects the shared enthusiasm of Levi's and the designer. Ian McChesney is a recognized UK-based architect and designer whose projects bring together architecture, furniture, product design, and art, with a strong emphasis on geometry.
Conical textile structure
Light and shadow
Ian McChesney’s project
Playful design with jeans
Jeans by Levi's
Alternative art
Regent Street project in London
Ian McChesney’s striking sculpture for Levi's
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Theresa V. Adams
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